Many people don't look past page one.
If you want SEO (Seach Engine Optimization) with Google, go to google and checkout the webmaster tools. You can add the site, and they'll give you a string to add to the site for verification. From there, you can see your current key words, etc... It may be easier to do on Hellfiredrums, as that's your site, whereas the forum, I assume you purchase from some company (as opposed to running the forum on your own server.)
Same goes with Yahoo and Bing. Registering your site with them (all 3) will help with rankings.